CASE FILE / E-COMMERCE
Acquisition connected to order economics.
A public case file focused on the relationship between offer, creative, conversion and retargeting—without using historical result figures as proof.
The challenge
When media is managed separately from the buying experience, testing gets reduced to audience and ad variations. The approach treats the offer, page and buying behavior as one system.
What was designed
- 01 / Offer ArchitectureClarify the commercial message, incentive and objections the offer should answer.
- 02 / Creative TestingTest angles, messages and creative systems tied to the offer—not appearance alone.
- 03 / CROReview the product page, proof, friction, trust elements and checkout experience.
- 04 / RetargetingBuild retargeting paths around visitor behavior and the stage where intent stopped.
From intent to sales alignment.
OFFERCREATIVELANDINGCHECKOUTRETARGET
Proof without exposure.
An approved public version can include product-page, creative, tracking or retargeting screenshots with sensitive data removed.
Creative / AdsAdd approved visual evidence here.
Funnel / JourneyAdd approved visual evidence here.
Reporting / CRMAdd approved visual evidence here.
My contribution
Offer Strategy · Creative Testing · CRO · Retargeting · Measurement
Private detail stays private.
Historical performance figures are intentionally omitted from the public portfolio. Any future public proof should be attributable, permissioned and time-bounded.
Discuss the case in your business context
Start from the business context, not from a package.